Paid social, web, and landing page copy
I’ve written paid social, web, and landing page copy for brands and agencies. Below is a curated selection of selected work.
Copywriting portfolio — Gabriel Vito
Performance breakdown (Prospecting vs Launch)
Analyzed high-performing Meta ad copy to identify what drives CTR and ROAS across prospecting and launch campaigns.
Paid Social Copy — Prospecting vs Launch Performance
Brooks / Road Runner Sports ad
Retail-approved paid social copy focused on comfort, energy return, and product positioning for a performance running audience.
Meta Ad Copy — Performance Footwear (Brooks x Road Runner Sports)
truLOCAL ad copy spreadsheet
Developed multiple paid social copy variations designed for A/B testing, scaling, and offer iteration across Meta placements.
Ad Copy System — Headline, Body, and Description Variations